In a major boost for India’s digital ecosystem, Zoho’s Arattai app has witnessed an extraordinary rise in popularity. Daily sign-ups for the messaging platform skyrocketed from 3,000 to 350,000 within just three days, marking a 100x surge in users. The sudden growth not only highlights the potential of homegrown Indian apps but also shows the rising demand for privacy-focused messaging alternatives to global players like WhatsApp and Telegram.
What is Arattai?
The Arattai messaging app, developed by Zoho Corporation — a global SaaS (Software as a Service) giant headquartered in Chennai — is designed as a secure, reliable, and user-friendly chat application. The name Arattai, meaning “chat” in Tamil, reflects its simple mission: to bring people together through conversations.
Unlike many other apps in the market, Arattai emphasizes privacy and security, promising minimal data collection and strong encryption. Its growth comes at a time when digital users are increasingly concerned about how their personal information is used.
The Record-Breaking Surge in Sign-Ups
The numbers speak for themselves:
- Before the surge → around 3,000 daily sign-ups
- After launch buzz → spiked to 350,000 daily sign-ups in 3 days
This rapid adoption has made Arattai one of the fastest-growing Indian apps in 2025. Zoho confirmed that it is now racing to expand server capacity to handle the overwhelming demand.
Such growth reflects India’s readiness to embrace indigenous technology solutions over foreign-owned platforms.
Key Features of Arattai That Users Love
Arattai has been designed to compete with global messaging apps like WhatsApp, Telegram, and Signal. Some of its standout features include:
- Cross-Platform Support: Available on Android, iOS, and desktop
- Privacy & Security: End-to-end encryption, strong data protection
- Group Messaging: Create and manage large groups with ease
- Voice & Video Calls: Smooth, high-quality connections
- File Sharing: Share documents, photos, and videos instantly
- Indian Identity: A homegrown app built by Zoho, a company trusted worldwide
These features are positioning Arattai as not just another app, but as India’s answer to WhatsApp.
Why Indian Users Are Choosing Arattai
The popularity of homegrown apps in India has been increasing due to three main reasons:
- Privacy Concerns: Global apps like WhatsApp and Facebook have faced criticism for their data-sharing policies. Arattai provides a privacy-first alternative.
- Digital Atmanirbhar Bharat: The government’s call for self-reliance in technology has encouraged users to adopt Indian apps.
Trust in Zoho: As one of India’s leading SaaS companies with global recognition, Zoho has earned the confidence of millions.
Can Arattai Compete with WhatsApp?
WhatsApp has over 2 billion active users worldwide, making it the dominant player in the instant messaging market. However, the explosive rise of Arattai shows that Indian users are open to switching platforms when given a secure, reliable, and locally developed alternative.
Arattai may not immediately dethrone WhatsApp, but its growth trajectory suggests that it can carve a strong niche in India and possibly expand globally.
The Road Ahead for Arattai
Zoho has announced that it is scaling its infrastructure to accommodate the growing number of users. The company plans to roll out more features, upgrades, and cloud enhancements in the coming months.
With continued momentum, Arattai could soon become not only a popular Indian messaging app but also a global player, strengthening India’s role in the technology space.
Conclusion
The rise of Zoho’s Arattai app is a proud moment for India’s digital journey. From a few thousand users to hundreds of thousands daily, Arattai proves that India has the innovation, talent, and trust to create world-class technology platforms.
As more Indians seek safe, secure, and local alternatives, apps like Arattai could lead the way, setting new benchmarks for the future of communication.
